THIS IS WHY ADVERTISING DOESN’T ALWAYS SUCK

i mean, i’m an advertising major. and i’ll admit, a lot of times, advertising does suck. but when a company hires a solid set of people and gives them free creative reign, shit can get awesome. watch the video.

you can read more about this project (AND download the font) here. it’s just … so cool. it gives me hope in typography and advertising.

(p.s. iQ, the font from this project, makes an appearance on my lame-ass poster i made for the new found glory show at the bourbon theatre. (the photo was required, so i didn’t have a whole lot to work with.) check it out here (it’s the last one in the series))